This month, in honor of Earth Day, we’re turning our focus to five forward-thinking mamas whose eco-efforts and planetary-do-goodery continue to grow more critical every day.
Here to raise our consciousness, these women are taking sustainability to the next level in small ways at home and in bigger ways as leaders with the planet’s wellbeing at their core. From clean-beauty to mindful living, here’s to the vital work of caring for and protecting our magical world.
Sarah Pajji Yoo
Eco-warrior, founder of Blueland (an environmentally conscious cleaning brand), and mama to Noah and Colin. @spaiji
“The story of Blueland is as much the story of a startup as it is a new mom’s journey; after researching types of water my son’s formula, I learned that no matter bottled or tap, the average adult consumes up to a credit card size worth of plastic a week!”
Wellness whisperer, goop’s Senior Beauty Editor and co-host of The Beauty Closet podcast, plus soon-to-be mama @megagirl
“Become a beauty editor at goop three years ago really shifted my “In my world, we talk a lot about superfoods and antioxidants, but it’s a wonder that doctors barely touch on the importance of eating well. It’s such a crucial part of being a human being. Tragically, it’s such an exclusive thing in this country. The fact that organic is more expensive and people live in food deserts is appalling.”
Sarah Wright Olsen
Actress, co-founder of Baeo (a family-friendly organic skincare line) and Your Zen Mama, plus mom to Wyatt, Esme, and Winter @swrightolsen
“The more we researched the planetary impact of eating animals, the more we wanted to go meatless!”
Zero waste activist and founder of west~bourne and co-founder of ROAR, plus mom to one with one on the way @camilla.marcus
“Everything we do at west~boune is rooted in mindfulness from our compostable packaging to sustainably sourced ingredients, feeding people and giving back to our community.”
Lauren Gores Ireland
Co-founder of the good-for-you clean beauty line Summer Fridays and mom to Evan Grey and Ella Raine @laurenireland
“There’s a paradigm shift happening not only in our communities but globally. It’s incredible to be welcoming a whole new generation during the most significant change in our lives, just as we’re creating all new social and eco norms.”